Shiny Object Syndrome

We have ALL been there friend.

You go into the store for one thing and come back with 5.  Please tell me I'm not the only one this happens to.

Shiny object syndrome is a reality in business as well.  Any other opt-in hoarders, um collectors, out there?  I have a folder.  And they all land there in the digital abyss never to be seen again for the most part.  And then there are the gems I sign up for twice for.

From Facebook campaigns to email lists to graphic bundling sites, every one is in a mad clamor for your attention, your time and eventually your money.  By the end of 2017, I had over 200 emails a day coming in from things I had opted in for.  I only read two of them. 

Starting last week, I've been on a mission to declutter my world.  Getting 200 emails a day all telling me I needed to buy this or listen to that or implement these 15.7 steps to 7 figure success was stressful and exhausting.  I unsubscribed from everything.  And resigned up for the 2 emails I actually read.

Shiny object syndrome (SOS) is a real thing in business.  Especially for entrepreneurs.  It goes after how we are wired.  We are the early adopters, the ones excited about change, the innovators always looking for the better way to get things done.  But SOS commandeers those strengths and turns them into distractions that confuse team members, make it difficult to finish projects, lead to planning lapses and that burn holes in our bottom lines.

I get it.  At one point while I was living in Africa, I had 10 websites.  Yep 10 websites.  Every new idea I flirted with wound up with a brand, a business plan and its own shiny new spot on the world wide web.  There was my personal blog, my art site, my organizational platform, an idea for a fundraising strategy, a blog for social enterprise, well you get the idea.  Eventually everyone, including me, was confused at what I was doing.  #designerproblems

More is not always merrier.  New is not always necessary.

Here are some things I am committed to with my business to keep it on track growing toward sustainable profitability:

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  • Not every idea needs to be acted on.  And almost never immediately.  Write it down and literally put in on a shelf to let it simmer.  Research it.  Write down pros/cons and costs/benefits.  Then let it simmer some more.
  • If you have a team you work with, get together and bat ideas around.  Inspect them from every angle.  Play critic as well as cheerleader.  If you don't have a team, grab some friends and fix that.
  • Go through your subscriptions and cancel all of them you don't read.  And cancel all the apps you don't actively use.
  • If you have marketing emails {graphic bundle sites I'm looking at you} that lead to leakage from your budget, unsubscribe.  Set boundaries that govern your buying of company assets.  No deal is a good deal if you don't actually need it.
  • Stay in your lane focused on what you have been given to do.  Not on what the latest algorithm-busting-short-cut is to get more followers.

How do you stay focused in an online world that competes for your attention?  Any tips you've found really helpful?  Share away in the comments so we can all grow together.