Brand Photography & Visual Storytelling
My very first science project in junior high was to study how color affects our mental perception and different types of memory. I've been fascinated with how our brains work pretty much ever since.
Because we are literally hardwired visually and we live in an increasingly visually driven culture, brand photography and visual storytelling have never been more important.
Did you know there is a part of the brain called the fusiform gyrus completely dedicated to visual recognition, including facial recognition? Is it any wonder then why recognizable faces (think spokespeople) often play such a big role in marketing efforts? Even more amazing is there are some studies that have indicated there are specific neural cells that only respond to a certain face. They are called Jennifer Aniston cells. You get one guess as to whose face was being recognized when this was discovered? 😂 Science has been showing the why behind the need for great visual content.
My brand photography services can be built into any brand design or direction package, or stand on its own. Content can include portraiture, staff photos, documentary photography, product photography, scenic, art & macro photography, story-telling & thematic shots, candids, and photojournalistic/documentary event photography.
Basically I come alongside you and help you create signature visuals that artfully and authentically tell your brand story. This even includes developing a custom editing style for you and original Lightroom edit presets. When we are done, you get a treasure trove of signature content. with tools to help you create even more.